*** clay friends ***

Young & Rubicam developed this "application" for hotels.com, as viral campaign. So I am going to do just as the advertisers had hoped and spread the word, because this has provided me with at least an hour's worth of entertainment. The concept is to create yourself as a clay character (a la Wii/ Playstation). Nothing revolutionarily new as such, but still super entertaining. Have a look for yourself here, go on, let yourself be sucked in for a little while.

Here are the four clay-people I made: Myself and three of my friends in Glasgow [who are not yet aware of this post, or the existence of their clay-alter-egos... I'm curious to see whether they recognise themselves...].

Fun I tell you. The joys of mid-nerd-dom amusement.